Popular Posts

Sunday, 4 December 2011

What Can Be Done in a Nightmare Scenario? Use PEST Analysis!

I have so far scrupulously avoided any religious or political discussion in Ivan’s Blog but events have overtaken me and I feel that I must state a case for the leaders of SMEs in the UK (possibly everywhere).

The number of column inches devoted to the eurozone crisis is limitless.  TV and radio cover the whole process with enthusiasm and drag “experts” out of any closet they can find to pontificate on the dreadful scenario.

Words like, “cataclysmic”, “unprecedented”, "catastrophe", “nightmare”, “desperate”, and many others are being bandied about and everyone in the media seems to be saying that the end is nigh.

The cold facts are that as leaders of SMEs, there is virtually nothing that we can do about the situation which comes well into the PEST analysis (political, economic, sociological and technological) all of which are external influences over which we have no control.
Who really knows what will happen in Europe?  Summit meeting follows summit meeting within a few days and the markets react, positively or negatively as is their wont.  The fact is that the concept of the euro was faulty in the first place – one size DOESN’T fit all and it certainly doesn’t fit a lot of very differing cultures in the hotch-potch of cultures which make up Europe.

In 2008 I suggested that we were in an L-shaped recession and were subsequently in a New Normality.  This has been repeated and we are back into a Newer Normality again.  

Leaders of SMEs particularly need to understand that the world hasn’t stopped.  There is still a vast amount of business out there provided that we go for it in a competitive way, not by discounting prices but by offering a service second to none.

Boom times may return but it is certain that it will not happen for some years.  New Normality means that what is out there isn’t going to change significantly so redesign your business and your activities according to what IS out there.

So what to do right now?  Ask yourself questions for each criterion such as "What political/economic/social/technological events could affect the business?", then discuss with your people what you could do to ameliorate the potential effects.

Do your PEST analysis and see where you can be as prepared as possible for an uncertain future, take immediate action and then go for it,  Good luck!

Follow us on LinkedIn, Twitter and Facebook


ayon saha said...

Online calculator to convert money and currency using today exchange rate.
if you want more just look here "money converter"

rulajale said...

If you are looking for a place to relax with your family, than Pogradec is the city for you. A walk or a swim by the Ohrid lake, a dinner in one of the many traditional restaurants are the perfect way to enjoy a quiet and a nice weekend getaway

if you want more just look here "Get to know Albania"

argadetectives said...

Grupo Arga Detectives es un Despacho de Detectives privados ubicado en el Centro de la Ciudad de Madrid experta en todo tipo de Investigaciones privadas acorde a la Ley; llevamos desarrollando tareas de investigación privada para particulares y empresas con un éxito rotundo desde nuestros comienzos.

if you want more just look here "Detectives en sevilla"

forense said...

Forensic informatics is a very new research science and is presented as that science that is used in any digital device with the purpose of presenting the data contained in said support at some time either present or past, even if it has been eliminated through a complete analysis that allows to identify these data that are inside and preserve them.

if you want more just look here "recuperación whatsapp borrados"

nayon009 said...

Gclub Casino Online in the name that we know very well. Is a legal casino that is based in Cambodia That has standards and is allowed to open a casino In order to enable the service for general customers There are many styles that are ready to impress every customer. Inside, the place is luxurious and clean. With the convenience along with the comfort that Gclub name is the number 1 casino That is known for its services And because all the managers and employees are Thai, so there is no problem in communication

if you want more just look here "GCLUB"

shuvoroy said...

All K managers are composed of 20 managers who work and are high-quality educated managers. It is a place full of uniqueness differentiated from other companies. From the thoughts and perspectives of your customers, K's business trip massage
Because it is an operational strategy, the satisfaction of managers is high, so if you believe and call me, thank you

if you want more just look here "Ulsan Branch Massage Ulsan Branch"

laddaup said...

A leading online gambling website, UFA affiliated with another website that is equivalent to a gambling website. That serves like a relative And is by your side 24 hours a day, making you feel safe and free from worry about fraud And also providing a full range of online gambling services, including lotteries, boxing, football betting, playing fish shooting games Play online baccarat Play online casino slots games which have high standards.

if you want more just look here "UFAX10"

rajakhan said...

As experienced language service providers we are one of the established translation agencies in Germany. For over 30 years our customers have been benefiting from our professionalism and our high standards of quality in the fields of translation and interpreting.

if you want more just look here "speak"

rakibkhan said...

If you are interested in CBD oil, you might want to know more about it first. There is no other way to do this than to visit the website of CBDTornado. The site is a one-stop shop where you can find everything that you need involving CBD oil.

if you want more just look here "http://cbdoildosagetips.mystrikingly.com/"

pavelkhan said...

We have seaside land, jungle land, villas, houses, apartments, condos for sale and rent, and main roads and land with beautiful sea views on 22 beaches of Koh Rong Island and Gao and 10 beaches of Koh Rong Samloem Island On the property. We also have a list of commercial real estate for sale and rent, including hotels, resorts, guesthouses, restaurants, bars, shops, office spaces on both islands. Please feel free to contact us or chat with us in real time via the green chat button at the bottom left of this website.

if you want more just look here "kohrongre"

mahamud said...

This Looker training will help you learn how to leverage this platform to make collecting, visualizing, and analyzing data a bit easier.

Looker is a data-discovery app that provides innovative data exploration functionalities for businesses both large and small. With it, they can access a web-based interface where they can easily get real-time insights on their operations via data analytics.

if you want more just look here "Looker online training"