Popular Posts

Sunday, 27 January 2019

Can You Define the Purpose of Your Business? It Answers the “Where Are We Going?” Question!

Some years ago I attended a meeting in London to hear Theodore Levitt, the renowned Professor of marketing at Harvard, and apart from being totally inspired, I came away with a little mantra that I have used on many occasions since.

It is: if you don’t know where you are going any road will take you there.

Coincidentally I recently discovered a version of the same mantra which goes like this:

“If one does not know to which port one is sailing, no wind is favourable". (Lucius   Antaeus Seneca (4BCE-65CE) Roman stoic philosopher).  There is nothing new under the sun!

In both cases, of course, it is a matter of purpose, not objectives.  Accountants love objectives because they are easily monitored, easily measured and as a consequence can be used for praise or, rather more frequently, for  reprimand.

The definition of purpose is more intangible. Purpose has to have a base line of stated shared values that are immutable and that are based on moral, social, socio-political, environmental and other criteria whereas objectives are, more often than not, financial.

I am an avid collector of maxims and another that I like is:
People need to know two things. How am I doing and where are WE going?.

Leadership is all about the people and their needs (obviously) so that they are kept aware of their personal progress and that of the business, compared to the stated values of the organisation.

Because we are dealing with human beings the “How am I doing?” question is intensely personal and needs to be treated as such via regular and confidential one-to-ones.

The great Dan Pink in his YouTube animations and his book “Drive”, examines more deeply the factors and the environment that motivate people to perform at their best, simply stated as follows

  • Autonomy
  • Mastery
  • Purpose

People need to be given freedom and the autonomy to undertake their role in the best way possible and hence with the most satisfactory outcome.

That freedom to make decisions rather than wait to be told what to do and how to do it results in enhancement of the ability to perform and consequently in improved mastery of the task or subject.

Overall it needs to be achieved  with a sense of purpose that has been constantly instilled and has become the cultural centrepiece of the business.

It is all a matter of at what level the leadership is prepared to trust the people, how far will they go in paying them the respect of accepting and welcoming their abilities and desires and to what extent is all of that recognised and in some way rewarded.

The key to it all is the stated purpose of the business. If that is to generate as much money as possible for the stakeholders then that will be reflected in the culture of the business.

Equally if the stated purpose is, for example, to distribute any profits in such a way as to help solve a social problem then the perceived culture will reflect that decision.

That sense of purpose must be at the forefront of everything we do, of how we relate to our people and the world at large, of the values that we espouse and the way that we project ourselves in general.

Question: Does your business have a stated purpose and, if so, are you proud of it?  More than that, are your people proud of it?

Visit the Vistage UK website
Follow me on LinkedInTwitter and Facebook


Naziaa said...

Most the people consider these Chandigarh escort girls as the hookers rather than treat them pleasure. This is truly unlawful exercise in our group because those never examine the individual thoroughly rather assesses his or her livelihood and outfits. Additionally, the associate profession isn't just like hookers because in this profession women do not mandatorily offer sex-related alternatives rather in many situations they offer only company methods to the clients can utilize.
Escorts service in Chandigarh
Escort service in Chandigarh
Escorts in Chandigarh
Escort in Chandigarh
Chandigarh escorts
Chandigarh escort
Chandigarh escorts service
Chandigarh escort service
Chandigarh female escorts
Chandigarh female escort
Female escorts in Chandigarh
Female escort in Chandigarh
Chandigarh independent escorts
Chandigarh independent escort
independent escorts in Chandigarh
independent escort in Chandigarh
Chandigarh russian escorts
Russian escorts in Chandigarh
Mohali escorts service
Panchkula escorts service
Zirakpur escorts
Chandigarh call girls
Chandigarh independent escort
Escort service in Chandigarh

sweta singh said...

If you would like to book an escort like Call Girls in Aerocity for an upcoming time, you can use our mail reservation type where you can specify a substitute woman should your perfect option not be available. You will need to provide us with your real name on thereservation type, but be confident we are very distinct and will keep your private information private and protected. Check our other Services...
Escorts Service in Aerocity
Female Escorts in Aerocity
Russian Escorts in Aerocity
Call Girls in Mahipalpur
Escorts in Mahipalpur

Gurgaon Escorts Service said...

Book Our Call Girls in Hotels in Ahmedabad for sexual services available in all 3/5 star hotels for in/out-call services.

Escorts in Ahmedabad
Escorts Service in Ahmedabad
Housewife Escorts in Ahmedabad
Hi Profile Escorts in Ahmedabad
Air Hostess Escorts in Ahmedabad
Model Escorts in Ahmedabad
Hi Profile Call Girls in Ahmedabad
Russian Call Girls in Ahmedabad