Looking backwards is easy, of course. It has been wisely said that many business people march bravely backwards into the future with their eyes firmly fixed on last year’s results.
I came across a neat little saying recently:
“Learn from the past, live in the present and plan for the future”.
It has equally been said that we learn more (or should) from our mistakes than from our successes and some reflection on the last year with its problems and good times can be very helpful in determining where we are right now and where we are going.
However, don’t fall into the trap enunciated by Albert Einstein, who was a philosopher as well as being a great physicist, when he defined insanity as doing the same thing time after time and expecting a different result.
Live in the present? How easy it is to say that and in many cases how difficult it is to achieve. Either we harp on about what we did in the past, how we ran our lives, how things “were better in those days”, or we look into the future without a thought as to how we can affect it; merely hoping that things will change for the better.
Unless we live life a second at a time it will pass us by without our noticing it or, more to the point, without enjoying every second that has been given to us. Like golfer Sam Snead used to say “Take some time out to smell the roses”.
And the future? Forecasting the future is as much use as trying to knit fog (as they used to say in my home town). The future is in our own hands and rather than try to forecast what might happen, we need to plan, plan and plan again to define what sort of future we want and can achieve.
The great leaders know where they are going simply because they are planning to go there and have assessed what they specifically need to do in order to achieve their objectives .
Sure, it is likely to be a difficult year ahead but with some forethought it is feasible to see where business growth can be achieved. For example, marketing to the BRIC (Brazil, Russia, India and China) countries, and looking at the possibilities of two interesting opportunities; sustainable energy and agriculture, both of which will be essential as demand increases.
There are now 7 billion souls on this planet and they all need a supply of energy and food.
Microsoft and Apple both started in business during a recession. Ignore the gloom-mongers and naysayers in the media. Let’s look at the possibilities for 2012 in a positive light; what we intend to achieve and where success can come. Then JFDI!
May you all have a happy, peaceful, healthy and very successful 2012!